So every week on my Facebook page I go “Live” and discuss a topic with the crochet community. I am loving the feedback I get from it and love talking to my “Facebook friends” each week! So I’ve decided to do a little recap here on the blog from each week’s discussion, in case you miss it or just want to look again for reference.
The first week we shared tips and tricks for growing your crochet business. That could mean both finished items and crochet patterns. I personally sold finished items for 2 years and am now on my second year of full time designing and writing crochet patterns. Here’s a little recap of the questions that were asked:
Is it ok to sell finished items from your patterns or any other designers?
Yes, it is ok to sell your FINISHED items from patterns. It is NOT ok to share or resell the actual pattern. We designers work hard to create our patterns and we want credit for the work we do. Just like if you made a finished item and someone else said they made it, it’s not cool. So finished items from our designs are fine, just link back to our pattern and/or give the designer the credit for the pattern.
What’s the best way to get the word out there about your crochet business?
I use Facebook as my main source for advertising, but there are so many avenues out there for spreading the word. When using Facebook, I not only advertise on my business page, but also on my personal page. On your personal page, make sure to have your crochet business is linked in the “Work and Education” section of your page so that when they look at your page, they can also easily get to your business page and shop. Also, share photos of your work everywhere! I once had a picture of me wearing one of my hat designs as my profile picture and I got a sale just from that photo! They saw it and wanted to purchase the same hat! So show your work everywhere and let everyone know what you do!
How do you prevent burnout in production?
My best advice for this is to set limits. Limit yourself on how many orders you take and give yourself plenty of turnaround time. Give yourself enough time to complete your orders and work on things you want to do just for fun also. This helps prevent burnout. If you are not enjoying what you are doing, you’re not going to put the love and effort into it, so it’s better to set limits than to not put a good effort into the work you do. That may mean saying no, but it’ll be worth it in the long run.
How do you decide how to price your items and patterns?
Pricing is a big question. Some people do cost x 2. Some figure out how much profit they want to make and add that to the cost. Some people pay themselves by the hour. It’s up to you, but my biggest advice on this is don’t undercut yourself. If you are running a business to make money, price your items so that you will actually make money. Price your items so that the work you do is worth the time. Some people may not want to pay what you ask, but the ones who value your hard work will pay what you ask, and those are the customers you want.
What’s your best advice for growing a crochet business?
My best advice is to do what you love. Sell what you love. Design what you love. Set limits so that you still love to crochet and create an item for someone every time you make something. Don’t overbook yourself and give yourself grace and love. Always be willing to learn something new. Most of all, do what love.
That’s a recap of the big talking points we had during our live chat. Be sure to check my Facebook page every Tuesday at 2pm est for another “Talk About It Tuesday!”
What are your best tips for growing your crochet business?